Listing 45 Days in Advance and Pricing Right to Begin Marketing

Listing 45 Days in Advance and Pricing Right to Begin Marketing

Having listed 140+ properties this year and hundreds more over the past several years, we are constantly looking for ways to measure and improve our listing performance. One statistic that we discovered early-on is that the optimal time to begin listing a property is 45 days before the availability date. Most tenants are looking for a property 30-45 days in advance of their target move-in date. For example, if a property is available for a tenant to move in on May 1st, we suggest putting the property on the market on March 15th. When we list a property 45 days in advance of the availability date, the majority of the time, we move tenants into the property on the target date.


Another important factor to ensuring that we have a tenant move in as close as possible to the availability date is pricing the property competitively when first going onto the market. Listed properties have the most visibility at the time they are first listed since many perspective renters have set up search criteria and are notified when a new property comes on the market that meets their criteria. Pricing even slightly above the range that is being searched for in the area means the property will not show up in many searches.


Focusing on these and other important marketing strategies, our managed properties are rented in 36% less time than the average “days on market” for our county. We continue to monitor performance statistics so that we can provide the best possible service to our landlords.

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